TOP TIPS TO CREATING A TRAVEL COMMUNITY
From setting up MICMAD and Word of Mouth Guide I have learned a thing or two along the way about how to build a travel community. I thought I would share some tips about building a community. This is more focused on making travel connections rather than business contacts. These are the things I have learned.
- Get an Instragram account. Adventurers, photographers and travellers come in all shapes and sizes. They can be introverted or extroverted however, it is likely they will be on Instagram. Start by working out who you like what style of photos, travel locations and adventurers to help inspire you for your own feed.
- Find your niche. Everyone says this so it must be true. Even though sometimes I think I can be a bit haphazard. The important thing is to enjoy your account and share what you love. As you get more experienced with hashtags, photo placements and post scheduling you should try and create your own niche. Be it the style or colour of the photos say bright or pastel, landscape, go-pro, people no people or interesting angles or perspective. Have a go with a few ideas and get cracking.
- Go to events. What I have found is the travel and adventure industry love to meet up and connect and share experiences and ideas. Search the web for meet ups, expos and networking events. You might just meet the next person you want to collaborate with.
- Get inspired and get outdoors. Getting outdoors is one of the best places to brainstorm, get full of fresh air, challenge yourself and so much more. Create long lasting memories, get fit and meet new people or improve relationships. I really believe getting outside and doing activities is one of the best ways to bring people together and also to explore and have fun.
- We are explorers. Use websites such as weareexplorers.co to get ideas of where to go on your next adventure. Sign up to their newsletter to get the latest adventures in your inbox.
- Get planning your next adventure! There’s nothing like knowing you're going away over the weekend or in a month or two’s time. Last year we got 8 people to the Snowy Mountains for an awesome trip. Get some experienced and non-experienced people together throw out some dates and get it in the diary. The planning, organising, getting all the gear and accommodation is all part of the ride and enjoyment of going away.
- Reach out to people. It might seem crazy to send a stranger an email through their website or contact them through Instagram but it really works!! I thought I would never get a reply from Mister Weekender and she agreed to be a part of the first MICMAD event I put on. More recently about 3 or 4 of the Word of Mouth team are people I contacted through Instagram saying I love their work and want them to be involved in my project.
Everyone should have a project. Have a project or a goal it really helps you get going and get motivated and gets your friends and family all rallying around in your dreams. It could be I want to have 10 amazing photos of the best beaches on the East Coast, it could be to have an event, launch a blog. Whatever it is work it out, write it down and tell everyone about it and then the key is to get going. Once you start you won’t be able to stop. Although you will find challenges along the way you will learn a heap and achieve a lot so get going and contact me with your ideas or plans. I would love to hear and help.